John Company

Department of the Air Force Committee to Review Project Bluebook, 1966-1967

DOW-UAP-D092 · page 69 of 85

Page 69 of 85 of DOW-UAP-D092

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Mars," ( a study in the psychology of panic, written about the famous~
Orson Welles radio broadcast in 1938) and has since performed advanced
laboratory stulies in the field of perception. The names of Don Marquis
(Universi.ty of Michigan) and Loe Ro1ten were montioned •• po11ibly
'
'
suitable as copsultant psychologists. Also, someone familiar with
mass communications techniques, perhaps an advertising expert, would be
helpful. Arthur Godfrey was mentioned as possibly a valuable channel
of communication reaching a mass audience of certain levels. Dr. Berknar .
suggested the U. s. Navy (ONR) Special Devices Center, Sands Point, L. I.,
as a potentially valuable organization to assist in such an educational
program. The teaching techniques used by this agency for aircraft
iden~ification during the past war was cited as an example of a similar
educational task. The Jam Handy Co. which me.de World War II training
films (motion picture and slide strips) was 'also suggested, a,s well a.s
.--a.
Walt Disney, Inc. animated ca.rtoons. Dr.
suggested that the
amateur astronoxners in the U.S. might be a potent~!ll source of enthusi­
..
astic talent "to spread the gospel0 • It was believed that business
clubs, hig~ schools, colleges, and television stations would afl be
pleased to coope~ate in the. showing of documentary type motion pictures
(
if prepared in an· interesting manner. The use of true cases showing
first the "mystery:" and ~hen the "explanation" would be forceful.
To plan and execute such a program, .the Panel believed was no
mean task. The current investigatory group at ATIC would~ of necessity,
have to be cl'->r;ely integrated for support w:i.th respect to not only the.
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